Look at this great BTS video from Aries Tao and Cami Grudzinski! These two top-notch photographers held a Photo Walk during the WPPI Show. Aries and Cami illustrated how to shoot with flash in the midday sun by overpowering it, and how to match the artificial light to the ambient light so that the result will be lifelike and realistic.
Look how they switch between soft light and hard light with Godox equipment!
Source: Godox Facebook Page